Reserv Encore Conversion & Revenue Optimization Guide

Learn Best Practices for efficient utilization and effective management in just a few simple steps. 

Step 1: Default Booking Widget to a 7 night stay

• When clients select an arrival date, you should automatically select a 7 night stay. 
• This helps promote extended stays, maximize revenue, align with the guest preferences and it also contributes to operational efficiency. 

Step 2: Default to 2 adults/ 0 children

• This streamlines the booking process, reduces the likelihood of errors, aligns with standard room configurations, and enhances clarity for users during the reservation process. 

Step 3: Default to 1 room 

• Corresponds with the 2 adults/ 0 children.

Step 4: IP Detect by Country 

• This will automatically populate language and other features. 

Step 5: Automatically populate country of origin for hotel + air search. 

Step 7: Link the Google Analytics account

• This will provide invaluable insights into user behavior and website performance. 

Step 8: Review the "General Settings" under the "Booking Engine" tab. 

• Add Call center phone numbers to ensure your guests have easy access to your phone numbers.
• Ensure that "show promotion" is enabled to allow for strike-through pricing. 

Validations

• Check to make sure client doesn't select a departure date after arrival date or the same day. 
• Number (#) of adults should never be less than the number (#) of rooms. 
• Validate all elements are actually selected. 

Promotions and Amenities

• Use our Rolling Booking Windows to seed business further out with higher promotional values.
  
  • Be sure that your 'Show Promotion' button is enabled under 'General Settings'. This will activate the cross-through pricing - giving your clients a visual representation of the discounts offered.
    
  • 82% of users want to add on transfers. Are you selling them?
  • Take this opportunity to offer additional services and promotion services offered by the hotel (spa, F&B, events, excursions, etc.)
  • Use the amenity section to add 'value adds' that can be used as promotions.
  • Consider using the Package Rate option to sell things like 'Spa Packages', 'Gold Packages' or even 'Honeymoon Packages'. Ever consider doing a Momcation? 

Rates

• There should be rates for a minimum of 2 years even if nexts year's rate is not yet available. Put in this year's rate with a 10%-15% increase so at least the client gets something.
• Make sure hotel had loaded a package rate.
• Member Rate
  
  • Create a specific rate to boost loyalty and encourage your guests to book direct.